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ninja's move to mixer brings more streamers but not more viewers

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  • ninja's move to mixer brings more streamers but not more viewers



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    Tyler "Ninja" Blevins is the most recognizable professional gamer in the world, and on August 1, he announced that he would be leaving his 14 million Twitch followers behind for an exclusive streaming deal with Microsoft's Mixer.






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    The move was seen as a major gamble, since Twitch is by far the most dominant platform for video game streaming, and Mixer has struggled to find a foothold in the industry since its launch in 2016. After a well-publicized debut, Ninja has managed to earn more than 2.3 million followers on Mixer, making him the platform's most popular content creator by far.






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    Since Ninja arrived, Mixer has also seen a large influx of new streamers giving the platform a chance. According to data from Newzoo, total hours of gaming content streamed on Mixer increased to 32.6 million during the last three months, a 188% increase from the three months prior.






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    However, the excitement among streamers hasn't translated into more viewers. Mixer saw a 10.6% decrease in total hours watched during the last three months, according to Newzoo. Data from StreamElements shows that Mixer had less hours watched in September (29.6 million), a month after Ninja arrived, than it did in July (37.7 million), the month before his exclusive deal began.










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    This likely means that Ninja will struggle to reach the same sort of viewership he saw on Twitch in the near future, but the exclusive deal with Microsoft has other benefits. Ninja's manager and wife Jessica Blevins told Business Insider that he chose to leave Twitch so he could expand his brand beyond streaming. Since joining Mixer, Ninja has released a book, announced an apparel deal with Mixer, and appeared on an episode of Fox's "The Masked Singer."






    source: https://www.businessinsider.com/ninj...iewers-2019-10




     




    I'm surprised at how much twitch dominates the streaming market. And this stat makes an earlier article I read about ESL csgo pro league and ESL one dota 2 exclusivity deal with facebook insanely dumb though now they apparently will end it after December which isn't surprising as a tournament organizer to attract advertisers you need to show that you have the viewers. Also a streamer I watched recently said that facebook approached him and offered him more money than he was currently getting on twitch to stream for facebook exclusively but he turned it down because he thinks he can grow more on twitch.



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